The Brief
An online campaign targeting elderly people with savings in the bank.
The Solution
To the cry of "Bring on the poets!" WCRS commisioned weekly poems about old age, and published them on a content managed microsite.
My Involvment
I worked on functional and interface amends to the website.
The Outcome
Perhaps inevitably, the vast majority of the poems dealt with autumn and dying. That must have been the most depressing project I ever worked on. Prudential must have felt the same, because they pulled the plug shortly afterwards.
