The Brief
Online activity to support the European launch of the KRZR phone, whose USP was its shiny, reflective surface.
The Deliverables
This campaign included banner ads, pre and post launch registration microsites, and downloadable screensavers (based on a Kaleidoscope and outsourced to renowned web designer Joshua Davis). All localized in 27 languages.
The Solution
We built a CMS to manage the localizations, and started hosting the microsties ourselves, which allowed us to built some reporting tools too.
The Team
35: 2 project managers, 2 designers, 1 developer, 1 actionscripter, 27 copywriters, 1 QA manager, and myself.
My Involvment
I wrote technical specifications and lead the development team.
