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Henkell and Wodka Gorbatschow

2nd June 1996 12:00 | Categories: Projects

The Brief

Websites for two of this spirit manufacturer's products.

The Subtext

Establishing an online presence targeted at males in their late teens / early twenties. Gorbatschow was a minor, forgotten vodka maker until the 1990s, when the well known political events drove Henkell to buy and repackage the brand.

The Deliverables

Two websites built to PixelPark's tried and tested formula, including character driven branded content, and games, with prizes for those at the top of the highscore tables.

The Team

On the production side a 'konzeptor', a designer, and myself.

My Involvment

I built both sites, including high score tables and registration forms, but excluding the games.

The Outcome

The games become fairly popular. Not too sure whether the competition winners were of drinking age yet though!


this is what fritz looks like

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Fritz is an Italian chap who's been living and working in London for almost 20 years.

He's currently technical director for an integrated digital agency.

In the past he's been a chef, a musician, and author of comics.

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