That is game as in video games, as opposed to a simple competition.
Creme Egg Twisted has a game element, still under development.
The pre-Twisted, Creme Egg website included a Flash game, which was also developed as a downloadable mobile application. We also created a game for Bebo, a social network.
The Cooling Gel game for Nivea was a simple but sweet game of balance, built in Flash.
For Hitchhikers’ Guide to the Galaxy we created 42 (of course) fast mini games based on 6 templates.
Play More included 15 or so zany little games.
Barmer included a Shockwave tamagotchi clone, based around an orphan rather than a pet. A cunning way to get lots of user data, with the excuse of having to fill in adoption forms.
Henkell and Wodka Gorbatschow had one game each, both built in Shockwave - a car racer and a mouse tracer.

