The simple truth of the matter is that e-cards are only worth doing in Flash, which means users have to click on a link in their inbox to go and view it. Add to that the risk of abusive message being associated with the brand, and you can see why e-cards seem to make agencies nervous. On the other hand, good e-cards can be fun and have a big viral potential.
I worked on a couple of them, as you can see from the links on the right.
